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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

Social customer support increases customer confidence and loyalty. 57% of consumers said customer service increases brand loyalty. Another study found that higher-revenue airlines offer more empathetic customer care on Twitter. 40% of holiday shoppers say they are more likely to consider buying from a brand they can message.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout.

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