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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Which token will you be voting for?

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

But 45% of brands took more than five days to respond to messages through their Facebook Pages! Your customer service team can likely address client questions faster and in more detail than your social marketing team could do. People will still use your main social marketing handles to contact you with support and service issues.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! But be warned, when Marketing are put in charge of social media, rather than customer service, people figure out very quickly that all they will get back is chatter, not fixes. Fight with them?

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. But there are a lot of them that are simply out there to collect your money and give you a badge, which may or may not mean much to the world at large. Would digital marketers be able to learn something from them?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. Facebook, which “ranks&# status updates via EdgeRank. So much so that people (presumably sober) proclaimed that this was the future of marketing. And guess what? Google, which “ranks&# Web pages. Damn right they would.

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You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Not perhaps a very important fact but it explains why I have a number of FNQ friends on Facebook. Facebook Pages as an “advertising channel” is not unusual – but there was no sign of discontent.

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Social Media Club Hawaii Celebrates Ma Ka Hana Ka ?Ike

Bare Feet Studios

Ike did not have a blog, or a Twitter account, or know anything about Facebook or RSS, but they did tap into their network of friends, who used word-of-mouth marketing to tell a wider circle of friends, and take them to the winning position in the contest. A Facebook page. Ma Ka Hana Ka ?Ike But First! A Word for Our Sponsors!