Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

News 71

News Social Media Airlines Collaboration 71

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

Conversation 130

Conversation Brands Authentication Trends 130

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”.

Examples 96

Examples CSR Airlines Collaboration 96

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

JANUARY 22, 2024

The demand for more authentic marketing from brands. According to the latest edition of The Sprout Social Index™ , consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. What does frontline employee engagement on social media look like?

Engagement 117

Engagement Social Media Airlines Authentication 117