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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Consumers crave authenticity.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

This will, in turn, help you drive more conversions and revenue. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Image credit: Rebeca Calavera on Unsplash.

Brands 159
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. It works as social proof and fosters trust and credibility.

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We Trend #2: The Best Social Videos Are Diverse and Authentic. 82% of Gen Z’ers say they trust a company more if it uses images of real customers in its advertising .

Trends 75
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. Guest post by Charles Whiteman. On Social Media. during Ramadan.

Marketing 100
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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Strike industry jargon from your your messaging and talk to consumers in a conversational way. You have the chance to immediately convey the details about your company to anyone landing on your page. Do you know what problems your company solves? Your company has an amazing opportunity to translate what you do offline to online.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. Plus, it can be beneficial for the long-term growth of your company. Consumers are increasingly expecting companies to do their part in taking care of the environment.

Retail 52