Direct Marketing Observations

JUNE 14, 2011

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. THAT is much different than buying followers on Twitter. “Without the short cuts and the corners we cut, we would have never made it…”. That’s not really a short cut.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Inside View gives users an aggregate view of the social presence and activity of a company. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 15, 2011

I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus? And maybe that’s the problem. I need to organize it. What is it for others?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

JANUARY 10, 2011

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. How many times can we read the 10 ways to use Twitter for your business? Facebook has an argument, but that’s about it. Everything else is fair game right now. We’re a demand society.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

SEPTEMBER 13, 2010

Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., Note I quickly had to run and look up the word nebulous).

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JULY 19, 2010

A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Twitter is your peer network. I would say yes and no.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162