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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Unfortunately, the tools Facebook previously provided to view conversions that occur beyond a 7-day click — even for historical data — are long gone. What Should You Do?

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5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

This article explains 5 such tools that allow you to embed Facebook feeds on your website easily. Taggbox Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them. Are you using some other such tools?

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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” When you do, this is the type of targeting that you should use.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. This post is meant to provide some clarity.

Eventful 209
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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Tools for an Engaged Social Presence. I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Twitter Tools: tagwalk. Tools for Sharing Content: Amplify. HootSuite features it’s own URL shortner ow.ly

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