Facebook Beefs Up Analytics for Apps

Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.


The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015.

Product manager Josh Twist said in a blog post that the features being added to Analytics for Apps are people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface, and he provided further details on all of the new features:

People insights is a new section that provides rich, aggregated and anonymized demographic information for the people using your app without requiring you to implement Facebook Login.

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