Adam Sherk

MARCH 19, 2012

And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users. So don’t let social push SEO out of the mix.

News 135

News Organization Twitter Facebook 135

Adam Sherk

NOVEMBER 23, 2009

I’d actually like to see this happen…it would make for an interesting case study demonstrating that the only one hurt by such a deal is News Corp itself. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Google-less?

News 101

News Google Hitwise Press Release 101

Diva Marketing Blog

DECEMBER 17, 2009

1 topic about social media marketing. On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. His branding/marketing/social media blog is called StickyFigure.

Pharmaceuticals 74

Pharmaceuticals Social Media Policies Marketing 74

Twist Image

JANUARY 29, 2011

Recent studies in North America have found that a CMO lasts between 12-26 months (depending on who you ask). So, what do CMOs really want out of Social Media (and do they think it's going to save them)? report titled, CMOs On Social Marketing Plans For 2011. Being a Chief Marketing Officer is no easy gig.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 130

Social Media Social Media Management Team Collaboration 130

ProBlogger

DECEMBER 5, 2010

This guest post is by HubSpot’s social media scientist, Dan Zarrella. While your niche maybe different, this data was based on analysis of nearly 100 million retweets, so in aggregate, Friday at 4pm is indeed the most retweetable time of the week. Dan Zarrella is HubSpot’s social media scientist.

Publishing 55

Publishing Upcoming Technorati Aggregator 55

ProBlogger

MAY 20, 2012

The good news is that there are a couple of free tools that can streamline the process and make sure you’re well-supplied with fresh research: Google Alerts: Set up an alert for keywords from your desired topic area plus words like “data” “study” or “report.” But be wary of sponsored surveys that have a clear commercial agenda, though.

Data 41

Data Content Sample Samples 41

Sprout Social

JANUARY 29, 2024

This work is important everywhere but especially online, where good and bad customer experiences live on in perpetuity through social media posts and reviews. Those include: Social media Social media has brought a new level of transparency into consumer conversations.

Reputation 120

Reputation Review Sentiment Software 120

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Project 265

Project Web 2.0 Module Wiki 265

Hootsuite

APRIL 29, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Line is a Japanese social media app. Much like China’s WeChat and South Korea’s KakaoTalk, the platform grew from a chat app into a hub for entertainment, social and day-to-day activities.

Brands 119

Brands HootSuite Yahoo Survey 119

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Sprout Social

JANUARY 30, 2020

The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Social ads are similarly becoming more prevalent for SaaS, enabling companies to bypass social algorithms and advertise directly to relevant customers. Organic social media.

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) Trust in newspapers?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 23, 2016

The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. Write an Annual Report.

Twitter 60

Twitter How To Case Study Patterns 60

Buzz Marketing for Technology

MAY 26, 2010

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. s Social Media in Business study found. Here is Bloom Group’s position on this [link].

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Laurel Papworth

JULY 23, 2010

List of Social Media Election sites for Australian 2010 election. It’s particularly interesting to see which social media election sites are allowing the electorate to ask questions -versus who is providing answers. This election is going to be hotly contested – by social media sites – for relevancy.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Techipedia: Tamar Weinberg

MAY 5, 2010

Disclosure: I helped plant the social media seeds for rushIMPRINT.) Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. Growth can be a good thing.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

CPM 118

CPM Advertising CPC Compete 118

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

MARCH 11, 2019

Search engine optimization and social media marketing are two major points of focus for most digital marketers these days. What’s more, both SEO and social media have access to a huge amount of marketing data you’ve been collecting for years. How SEO can inform social media marketing. organic rankings).

SEO 111

SEO Social Media Marketing Research 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?).

Social Networking 34

Social Networking scribd Foursquare Retail 34

Later

JULY 21, 2019

Instagram users are more engaged than the average social media user. through a newsletter, surveys, interviews, or otherwise, you can upload this data to Facebook’s Ads Manager. Audience engagement on Instagram is still really high. Facebook’s Audience Insights and Google Analytics are two of the best tools to do this: #1.

Advertising 53

Advertising Instagram Campaign Video 53