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Buzz Marketing for Technology

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is It Time To Reconsider Sentiment Scoring? Is Sentiment Making Brands Stupid?

Microsoft 235
Microsoft Sentiment Engineering Survey 235
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. SENTIMENT BASED ANALYTICS. I looked at dozens of dashboards, and reams of reports. FREE MONITORING SERVICES.

Crimson Hexagon 275
Crimson Hexagon Analytics Sysomos Radian6 275
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