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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

Review 126
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Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? Among the more interesting findings: Users coming from a social network spent $126.12

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Role of artificial intelligence in marketing

Sprout Social

When analyzing social data where customers are talking about aspects of a business, sentiment analysis models consider the polarity score of each aspect. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience. Neutral statements are counted as zero.

Sentiment 131
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The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance. DataSift Who is Datasift?

Trends 155
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A Pinteresting Story

Twist Image

With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. online social networking. social bookmarking.

Hitwise 101
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Let’s consider that you are a retail brand launching a new branch in Chicago. This is where the value of Twitter hashtag analytics becomes priceless.

Hashtag 52
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4 Ways To Answer Your Shopping Questions via Social Media

Idaconcpts

Luckily for our generation, the Internet is available to answer many of our retail questions by aggregating and collecting the opinions and experiences of buyers all over the world. It makes perfect sense; they’re not trying to sell you anything, and won’t hold back on details that might affect you in the future too.

Questions 137