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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178
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How AI insights improve decision making

Sprout Social

By semantically analyzing text-based reviews, a hotel review aggregator could develop a “smart” search feature that allows hotels to be filtered based on specific attributes such as breakfast quality, internet speed or proximity to nightlife, aligning directly with the traveler’s preferences.

Sentiment 111
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Behold these eye-opening statistics: 87% of customers share positive experiences. While there are a growing roster of tools and apps to help businesses glean visitor intent, the best way is to ask customers directly through surveys, chat, and other market research methods. Just how important is it to “wow” customers these days?

Metrics 79
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6 steps to create an org-wide social listening strategy

Sprout Social

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Lead generation. Competitive analysis. Customer service.

Strategy 118
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. These things, unfortunately for market researchers, are unquantifiable. “Therein,” Jeff says, “lies the delta of value that aggregating those folks on Facebook creates.” via Syncapse.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). HubSpot last week released the Marketing Data Box , a 3.4

B2B 150
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. Here’s a quick review of WebPageTest , a handy tool for checking any site’s pre- and post-cache load times.

Tools 206