Harp Interactive
JANUARY 12, 2010
Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Social Media. Social Mention. UberTwitter.
Dave Fleet
JUNE 15, 2010
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).
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Janet Fouts
APRIL 8, 2011
I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. The Radian6 dashboard is going to knock the socks off the competition with this. It doesn’t matter what your score is on any one resource.
Janet Fouts
OCTOBER 25, 2010
One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.
Social Media Marketing
APRIL 22, 2011
To me, Empire Avenue is a much more holistic, three-dimensional system that is comprised of all of the digital grunts we get on Facebook and Twitter, as well as deeper forum-related discussions via the Communities, an aggregated stream of their activity, and - most importantly - peers' ratings of influence and effectiveness (via buys and sells).
Net-Savvy Executive
DECEMBER 31, 2012
What Does Salesforce-Radian6 Deal Mean for Everyone Else? Applying Social Network Analysis to Social Media - September 2010. Global Social Media Usage Patterns - January 2011 (#4 in 2011). Global Social Media Usage Patterns - January 2011 (#4 in 2011). March 2011 (#3 in 2011).
Convince & Convert
MARCH 25, 2010
Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.
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