The Realtime Report
AUGUST 29, 2022
Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.
The Realtime Report
AUGUST 1, 2014
As we think about the process as a journey , we see that simply analyzing content consumption in aggregate for a purchase decision is not enough to help marketers and media planners think about an integrated media strategy. That approach misses subtleties such as when a particular source is no longer useful, but the decision is still active.
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The Realtime Report
JULY 27, 2012
Once you’re in the advertising business, you’re in the audience aggregation business. Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API.
The Realtime Report
OCTOBER 11, 2012
” Once teams were sold on the consolidated brand pages, they were trained on how to use the new publishing tool and geo-target their markets. Video views have increased “immensely” – having one video on a single channel has helped to aggregate views. One Voice, More Followers.
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