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Marketing via Aggregation, Filtering and Curation – Tools and Resources


Let’s assume that you believe that to be true and you want to essentially become a publisher of the best content focused on a specific topic.  Aggregation. Publishing. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Does it publish full copies, snippets?  Can you give priority to your own content within the aggregated content?

Customer Experience in the Age of the Aggregator

Simply Measured

In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. So, how can you create customer loyalty in an online world full of sites battling it out with aggregators like Facebook, who want to be the home of everything?

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.

Content Curation versus Content Aggregation

Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. Over the past few years, publishing content in this manner makes me a curator of sorts. Not an aggregator. Aggregation has its place.

Aggregators: the good ones vs. the looters

The Carriers’ Rebellion » Aggregators: the good ones vs. the looters September 19, 2010 - 6:58 pm | Edited by Frédéric Filloux News aggregators have grown into all shapes and forms. It is a pure aggregator — actually an aggrefilter , as coined by Dan Farber, at the time editor-in-chief of Cnet, who recommended it. My daily media routine starts on Techmeme.

Manage & Publish Your Team’s Social Images With Sprout’s Asset Library

Sprout Social

In fact, only 27% of marketers have a process in place for aggregating, organizing and managing the visual assets that are being used across their organization. Today we’re excited to announce Sprout’s Image Asset Library (available in Team and Enterprise plans), an update that simplifies collaborative publishing and asset management. Set Custom Permissions. Product Updates

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent. What else can publishers do to accurately harvest and interpret social media intent?

Content vs. Community: How Online Publishers Can Nurture Both

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Aggregation and curation: two concepts that explain a lot about digital change

Aggregation and curation: two concepts that explain a lot about digital change Posted by Mike Shatzkin on September 21, 2009 at 12:50 pm · Under Authors , Community , General Trade Publishing , New Models , Publishing , Supply-Chain , Vertical Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends,  Tips and Strategies. Now What?

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We Me We – Why the Curation vs Aggregation Discussion is Messy


In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Aggregation is just collecting.

When’s the Best Time to Publish Blog Posts?


Since I first published this graph, the most frequently cited piece of this research has been the idea that Friday at 4pm is the most retweetable time of the week. While your niche maybe different, this data was based on analysis of nearly 100 million retweets, so in aggregate, Friday at 4pm is indeed the most retweetable time of the week. When’s the Best Time to Publish Blog Posts?

How publishers curate the world of content

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). News organizations are even investing in curation platforms; the New York Daily News holds a stake in LOUD3R and The Washington Post recently acquired the personalized news aggregator iCurrent.

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Tips on How PR Pros Can Create Social Media Success


Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Think about what you publish and write from a perspective that can be appealing to the media. They go as follows: Be alert and join conversations. Utilize the PR potential of your blog.

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Other sites, such as PR Daily , aggregate content, which opens your content to new audiences (particularly because they always provide the valuable link to your site). Though, if you have “latest blog post published” active in your Gravatar account, you will begin to see some traffic come from the comments you leave. By Gini Dietrich. Offsite Content Marketing. Comments!

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5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

" Being a human aggregator is the key to growing an existing business or starting a new one. Whether you're a brand, a publisher, or a content entrepreneur, you can provide it. aggregator. publishing. There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. I've had the pleasure of reading all three of these books already, and they do live up to the hype (I'll give my top pick to Godin's Poke The Box). In fact.

Facebook Announces New, Improved Share and Save Options, Social Plugins

SocialTimes Facebook

Facebook announced in a blog post  that it released Save to Facebook and Share to Facebook buttons for Google Chrome; redesigned its social plugin  buttons (like, share, send, follow, recommend, save); and will offer publishers the ability to add like, comment and share buttons to the bottom of Instant Articles  “in the coming weeks.”.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of and web developer. The major “Web 2.0″

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

Aggregation or Content Hijacking

SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome! Really?

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.

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4 Ways to Make Sure You Always Have Something to Say Online


The problem usually starts before you begin publishing content online. Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1.

Facebook Reader a welcome feature

Sherrilynne Starkie

This story was originally published on the Thornley Fallis blog. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans.  However, I am largely unconcerned. have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge.  I liked that it had the ability  to search through feeds to find specific content.  Image via CrunchBase. Do you use Google Reader? Related articles.

Facebook Pages Can Cross-Post Videos to Pages With Different Owners, Business Managers

SocialTimes Facebook

She described Facebook’s decision to launch the new cross-posting feature: Publishers have also told us they need a way to easily post videos and reach audiences on pages with different owners. Using this feature, publishers can reach new, relevant audiences, avoid sending and reuploading video and see aggregated insights for posts across all pages. GoldenBuzzer.

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Association Curation


What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Filtering – how do you filter it down to content of interest to readers.

Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. The social network described Guide as a way for publishers to provide viewers with a guided tour of their 360 videos, ensuring that those viewers see key moments.

Content aggregation drives viewers, but can it drive profits?

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Content aggregation drives viewers, but can it drive profits? ” Other aggregation-focused publishers are already there, albeit on a smaller scale. ” “We aggregate more than we do original reporting,” he says. Copy Foursquare.

Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

Graphs and aggregate data include audience growth, publishing behavior, impressions, audience engagement and demographics. This information, coupled with the audience targeting capabilities found in Compose, can better inform your publishing strategy. As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration.

Free Summer School For Marketers

Twist Image

At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been." Currently, he is curating and aggregating this amazing resource of information.

Are Aggregators Really The Problem? | PlagiarismToday

Copyright Myths Press Contact Are Aggregators Really The Problem? for nearly $6 billion in 1999, had some choice words for content aggregators such as Google News when discussing the issue as part of a panel. He said that, when thinking about such aggregators, “The word that comes to mind is vampires. When you think about vampires, they just suck on your blood.&# He also encouraged newspapers to block Google News from linking to their content as well as block other aggregators. But are aggregators really the problem many in the mainstream media want to believe?

4 Ways to Make Sure You Always Have Something to Say Online


The problem starts before you begin publishing content online. Your Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1.

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

will also cover some of the popular ways that power users use useful services and features to better organize and aggregate the constant flow of high quality, popular content. Popular blogging platforms like WordPress, Blogger and Tumblr have make it possible for anyone to publish content on the Internet in a matter of minutes. This is a guest post by Jason Butlion.

To Create OR To Aggregate, That is The Question

» To Create OR To Aggregate, That is The Question. Some would argue that aggregating content provides a more fruitful experience for users, and while this may be the case, what does this do for your brand, or credibility? During his presentation he emphasized the value of curation because of the publisher’s credibility. better user experiences with aggregated feeds.

11 Content Marketing Tools To Promote Your Blog


Examiner is a website that only allows high quality and active creators to publish on their website. After completing an article, your post is formatted and published, complete with a link to your profile, your Examiner title and social media sharing icons. Scoop.It  is an in depth website that combines social media with a news reader/aggregator. Examiner. But wait! Scoop.It.

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The Liberation Of Comments And The New Storytelling

Twist Image

It was also an important functionality because there were many individuals with unique perspectives who did not want to commit to having their own Blog, so having a place to publish their thoughts was a critical component for the broad adoption of Social Media. Every comment that is being created in all of these individual spaces and platforms are aggregated beneath the Blog post. They're also publishing that one thought in multiple places for more people to see and have access to. It's simple to publish and most people online have an audience. publishing.

Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. If you own media and if you publish content, you need to understand that pushing people where you want them to go in a world where anyone and everyone can publish content in text, images, audio and video is an impossible task. " The new publisher. Check.