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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Let’s assume that you believe that to be true and you want to essentially become a publisher of the best content focused on a specific topic.  Aggregation. Publishing. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Does it publish full copies, snippets?  Can you give priority to your own content within the aggregated content?

Customer Experience in the Age of the Aggregator

Simply Measured

In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. So, how can you create customer loyalty in an online world full of sites battling it out with aggregators like Facebook, who want to be the home of everything?

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.

What’s the law around aggregating news online

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

How are association publishers building new and existing revenue streams?

SocialFish

The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Thank you in advance for your participation and your support of the association publishing/media profession.

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Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent. What else can publishers do to accurately harvest and interpret social media intent?

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

Aggregation and curation: two concepts that explain a lot about digital change

www.idealog.com

Aggregation and curation: two concepts that explain a lot about digital change Posted by Mike Shatzkin on September 21, 2009 at 12:50 pm · Under Authors , Community , General Trade Publishing , New Models , Publishing , Supply-Chain , Vertical Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers.

When’s the Best Time to Publish Blog Posts?

ProBlogger

Since I first published this graph, the most frequently cited piece of this research has been the idea that Friday at 4pm is the most retweetable time of the week. While your niche maybe different, this data was based on analysis of nearly 100 million retweets, so in aggregate, Friday at 4pm is indeed the most retweetable time of the week. When’s the Best Time to Publish Blog Posts?

Aggregation or Content Hijacking

socialmouths.com

SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome! Really?

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

www.masternewmedia.org

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends,  Tips and Strategies. Now What?

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We Me We – Why the Curation vs Aggregation Discussion is Messy

Aggregage

In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Aggregation is just collecting.

How publishers curate the world of content

emediavitals.com

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). News organizations are even investing in curation platforms; the New York Daily News holds a stake in LOUD3R and The Washington Post recently acquired the personalized news aggregator iCurrent.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Think about what you publish and write from a perspective that can be appealing to the media. They go as follows: Be alert and join conversations. Utilize the PR potential of your blog.

5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

" Being a human aggregator is the key to growing an existing business or starting a new one. Whether you're a brand, a publisher, or a content entrepreneur, you can provide it. aggregator. publishing. There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. I've had the pleasure of reading all three of these books already, and they do live up to the hype (I'll give my top pick to Godin's Poke The Box). In fact.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Other sites, such as PR Daily , aggregate content, which opens your content to new audiences (particularly because they always provide the valuable link to your site). Though, if you have “latest blog post published” active in your Gravatar account, you will begin to see some traffic come from the comments you leave. By Gini Dietrich. Offsite Content Marketing. Comments!

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Facebook Announces New, Improved Share and Save Options, Social Plugins

SocialTimes Facebook

Facebook announced in a blog post  that it released Save to Facebook and Share to Facebook buttons for Google Chrome; redesigned its social plugin  buttons (like, share, send, follow, recommend, save); and will offer publishers the ability to add like, comment and share buttons to the bottom of Instant Articles  “in the coming weeks.”.

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. The major “Web 2.0″

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.

Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Duplication and Novelty Detection – More credit is given to original sources of content.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

The problem usually starts before you begin publishing content online. Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1.

Content aggregation drives viewers, but can it drive profits?

emediavitals.com

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Content aggregation drives viewers, but can it drive profits? ” Other aggregation-focused publishers are already there, albeit on a smaller scale. ” “We aggregate more than we do original reporting,” he says. Copy Foursquare.

Free Summer School For Marketers

Twist Image

At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been." Currently, he is curating and aggregating this amazing resource of information.

Facebook Reader a welcome feature

Sherrilynne Starkie

This story was originally published on the Thornley Fallis blog. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans.  However, I am largely unconcerned. have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge.  I liked that it had the ability  to search through feeds to find specific content.  Image via CrunchBase. Do you use Google Reader? Related articles.

Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Filtering – how do you filter it down to content of interest to readers.

Are Aggregators Really The Problem? | PlagiarismToday

www.plagiarismtoday.com

Copyright Myths Press Contact Are Aggregators Really The Problem? for nearly $6 billion in 1999, had some choice words for content aggregators such as Google News when discussing the issue as part of a panel. He said that, when thinking about such aggregators, “The word that comes to mind is vampires. When you think about vampires, they just suck on your blood.&# He also encouraged newspapers to block Google News from linking to their content as well as block other aggregators. But are aggregators really the problem many in the mainstream media want to believe?

The Liberation Of Comments And The New Storytelling

Twist Image

It was also an important functionality because there were many individuals with unique perspectives who did not want to commit to having their own Blog, so having a place to publish their thoughts was a critical component for the broad adoption of Social Media. Every comment that is being created in all of these individual spaces and platforms are aggregated beneath the Blog post. They're also publishing that one thought in multiple places for more people to see and have access to. It's simple to publish and most people online have an audience. publishing.

Content Is Everywhere - The Changing Tide Of The Internet

Twist Image

There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. If you own media and if you publish content, you need to understand that pushing people where you want them to go in a world where anyone and everyone can publish content in text, images, audio and video is an impossible task. " The new publisher. Check.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

The problem starts before you begin publishing content online. Your Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1.

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The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

will also cover some of the popular ways that power users use useful services and features to better organize and aggregate the constant flow of high quality, popular content. Popular blogging platforms like WordPress, Blogger and Tumblr have make it possible for anyone to publish content on the Internet in a matter of minutes. This is a guest post by Jason Butlion.

8 Tools to Curate Content for Social Media

SocialFish

Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Finally, all you have to do is schedule the posts and publish it on any platform you like. Feedly is basically an RSS aggregator. Publish This : This tool is slightly more advanced compared to other simpler tools such as Klout and Trap.it.

To Create OR To Aggregate, That is The Question

www.genius.com

» To Create OR To Aggregate, That is The Question. Some would argue that aggregating content provides a more fruitful experience for users, and while this may be the case, what does this do for your brand, or credibility? During his presentation he emphasized the value of curation because of the publisher’s credibility. better user experiences with aggregated feeds.

11 Content Marketing Tools To Promote Your Blog

SocialFish

Examiner is a website that only allows high quality and active creators to publish on their website. After completing an article, your post is formatted and published, complete with a link to your profile, your Examiner title and social media sharing icons. Scoop.It  is an in depth website that combines social media with a news reader/aggregator. Examiner. But wait! Scoop.It.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Today’s thought leaders cannot be successful without smart sharing of great content published by others. Challenge #2: Automated curation tools have been known to aggregate low quality links. Who has the time to manually go through all the content aggregators, leaderboards, newsfeeds and RSS readers to find the best third-party content for posting? Post by Adi Englander.