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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions. How is online reputation monitoring done? The reality?

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The case for better social media technology in 2024

Sprout Social

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. What is social media technology?

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Sophisticated Public Relations is always a combination of well-defined plans, well organized and structured approaches towards execution combined with sophisticated software and database utilization. The model of success for any business in the modern era is combining efficiency with productivity.

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How AI insights improve decision making

Sprout Social

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 101
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Common examples include product recommendations, reviews and customer photos. Either on-site, social media, Google or third-party review aggregators. In short, customers who consistently promote your products and brand in exchange for discounts or products. But what about product pages? Brand ambassadors.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

This is a concept in software technology that essentially refers to how multiple applications can interact with and obtain data from one another. Application : These can be apps that you use on your smartphone or a software program that you use. Programming : Developers use APIs to write software. Why are APIs Important for You?

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