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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

Privacy 195
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Meta Brings Back 28-Day Click Attribution

Jon Loomer

Aggregated Event Measurement should still find many of your prioritized events. Presumably, various privacy changes have resulted in a lack of confidence in tracking beyond seven days. It would seem, though, that privacy restrictions will only get tighter in the future. The biggest change was the loss of the 28-day click window.

Privacy 207
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Social Networks and Privacy

Janet Fouts

I’m a bit more pragmatic than some of my co-panelists on what privacy we can actually have in this day and age. Think of your online conversations as an aggregate whole and not just one network at a time. I’m trying to keep my focus in this case on activists and their issues with privacy online.

Privacy 130
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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. The California Consumer Privacy Act protects personal data of California residents. Thankfully, we’re here to break them down for you because legal isn’t fun for everyone to read.

Data 120
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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Sometimes the website has a privacy policy that tells you this, sometimes it doesn’t.

Privacy 122
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Facebook Reader a welcome feature

Sherrilynne Starkie

Related posts: Facebook graph search and your privacy. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' Do you think that the Facebook Reader will provide you the news and information you need? This story was originally published on the Thornley Fallis blog. Does Facebook affect your brain.

Features 271
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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. What These Shifts Mean for Your Business.