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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

The type of group think that produces arrogance was actually somewhat necessary for survival and self respect in the early, early days. I think he was just viewing the Boeing campaign through the prism of his own experience (like my Eastern European friends) and missing the bigger picture.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., Read All About It!

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How to Generate Blog Post Ideas

Viper Chill

On any given day you can literally find the same type of blog posts on dozens of different websites. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. As more and more people realise you can make a living via the internet, each niche online is becoming substantially more crowded.

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