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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking.

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Facebook Advertising Audiences and iOS 14

Jon Loomer

If a user opts not to share their data when they open the Facebook family of apps, conversion data from mobile web will also be delayed up to three days (and potentially unavailable for targeting audiences — more on that in a second). Limited Reporting: Aggregated Event Measurement. and website Custom Audiences may decrease.

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Embrace Change

Jon Loomer

It was the only way to run ads to mobile devices. Aggregated Event Measurement , attribution settings , special ad categories , removal of interests , audience expansion , Advantage+ Creative, Advantage+ Shopping, Advantage+ Audience, and the 30 other “Advantage” and “Advantage+” features.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Mobile vs. Desktop Traffic.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. This is a mistake. Desktop News Feed.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app. Combing through your alerts to find them gets annoying.