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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. SocialToo : Creates social surveys and manage Twitter Follower. Xinureturns : More of a social media page grader in terms of backlinks, and the Google pagerank and diggs for your social media page.

Analytics 350
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Brand experience: Why it matters and how to build one that works

Sprout Social

If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 113
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Trending Sources

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Free Tools for Monitoring Hot Search Trends

Adam Sherk

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable. Here are some free resources for identifying hot topics and search trends.

Trends 146
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche. You can also create a list of your favorite content providers and do a quick survey of them each day. Share Survey Results.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I surveyed the people of Ernst & Young about this three years ago, and heres how some of them answered this question: "We dont know how to effectively organize, manage and find the information we have now, in our offices, on our laptops, and in the few shared databases we use, so we waste a huge amount of time looking for stuff."

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How to Save the World

Buzz Marketing for Technology

Blog Surveys & Directories. Abuddhas Memes. want to see more: - original research,surveys etc. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material.

How To 100
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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Abuddhas Memes. want to see more: original research, surveys etc. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually.