Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
Adam Sherk
MAY 15, 2012
Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.
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