Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 112

Sentiment Banking Patterns Hotels 112

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Welcome to the Era of Media Sprawl.

Strategy 178

Strategy B2B Marketing Research 178

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. The Scale of Upcoming. Changes in the World of Media. In line with this the estimated revenue will reach over $13 billion by the end of 2022.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Ignite Social Media

APRIL 30, 2018

This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Hootsuite

JULY 19, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Hashtags can be used to aggregate social media posts like tweets into categories. Twitter Fun fact: Hashtags actually originated on Twitter as a way to aggregate tweets. Do your research.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. If you’re looking for other Pinterest performance information , you can also check your report in Sprout Social’s dashboard.

Aggregator 121

Aggregator Analytics Trends Upcoming 121

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions.

Research 40

Research Smart Phone Aggregator iPad 40

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 156

Trends Marketing Education Training 156

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Step 4: Make a reporting plan. Lead generation.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

The Realtime Report

JUNE 21, 2019

84% of businesses that invest in improving customer experience report an increase in revenues. While there are a growing roster of tools and apps to help businesses glean visitor intent, the best way is to ask customers directly through surveys, chat, and other market research methods. appeared first on The Realtime Report.

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

JUNE 1, 2021

Are there free reports, bonus posts or anything else we can deliver to the client to exceed expectations?”. Ask thoughtful questions, provide regular reporting, and don’t expect your clients to understand the nitty-gritty details of your service offerings right off the bat. . Go the extra mile. Audience growth and engagement.

Sentiment 90

Sentiment Proposal How To Metrics 90

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Bill Hartzer

JANUARY 22, 2013

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. To download the full report, go to [link]. All results are based on U.S.

CPC 122

CPC Paid Search Retail Mobile 122

Twist Image

JUNE 24, 2013

Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? for free (free of cost.

MySpace 110

MySpace Marketing Digg Education 110

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Posts Report. The first way is to use your Posts Report.

Study 111

Study Social Media Overview Aggregator 111

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar.

Resources 167

Resources Company Social Media How To 167

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. You don’t need to pay an expensive monthly fee if you need to do one-time research. Open Site Explorer – Research and compare backlinks with competitors for intelligent and targeted link building.

SEO 167

SEO Tools Analysis CPC 167

Ignite Social Media

SEPTEMBER 13, 2016

And with that, so are the skill sets necessary for an effective social media marketing team. Even if you’re not specifically staffing for a customer service representative, it’s likely that your social media marketing team will have some level of interaction with some of your best consumers. Customer Relations.

Skills 60

Skills Team Social Media UGC 60

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

OCTOBER 22, 2018

But while research indicates that people define transparency as being open, clear and honest, employees often look to executive leadership to be a living example of how that actually manifests for their business. But it should also be the easiest to counter because research indicates it couldn’t be further from the truth.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

AUGUST 25, 2020

We have paused all general verifications while we work and will report back soon. But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well.

Twitter 139

Twitter Badge Authentication Applications 139

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported).

Organization 108

Organization Flipboard Social Media Company 108

Hootsuite

APRIL 15, 2020

That’s when the web marketing specialist walked into Twitter’s offices with an idea. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. Click “Get Report” for detailed analysis on the hashtags it displays.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? – If You de-Index Will They Still Come? Google-less? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Hitwise Press Release 101

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. The challenge? Gathering and analyzing massive amounts of competitive data.

Tools 95

Tools Sentiment Marketing Reputation 95

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential.

Message Boards 40

Message Boards Forums SEO Aggregator 40