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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

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Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

They’ve added aggregate video views for a page instead of just individual video views and they are simplifying aggregate video views by just including 3-second views (eliminating 10-seconds). In efforts to help marketers measure video viewability and verify audiences, Twitter announced new and expanded partnerships this week.

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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance.