article thumbnail

The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

Meme 75
article thumbnail

UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Here’s a post I recently shared to my page, complete with the associated engagement… And here’s the news feed version of the ad itself, that was customized to have a square image (it is otherwise the “existing” post)… The ad version does not display the aggregated engagement. Is It Worth It?

Facebook 170
article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

article thumbnail

Essential viral marketing tools

Socialmedia.biz

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. What other viral marketing tools are in your bag of tricks?

Tools 60
article thumbnail

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. View this post on Instagram.

article thumbnail

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 108