Social Pros 8 – Ian Greenleigh of Bazaarvoice
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that.
114 
Let's personalize your content