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Social media- it’s not about the ratings

Janet Fouts

I get asked a lot how one should choose a social media coach or consultant and my answer is always the same. Talk to their clients and look at their own social presence online. I’m not trashing Klout or Hubspot here, I like them, and I think the scores give an idea of how somebody is doing based on their systems.

Radian6 118
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The Best Free Tools for Twitter Analytics

Adam Sherk

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. The pros and cons of Klout have been widely covered (and then some!) What are the best free tools for analyzing a Twitter profile? TweetStats. TweetEffect. Follower Wonk.

Analytics 241
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 205
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The Gamification of Social Media

Social Media Marketing

Why I think Empire Avenue is onto something Other sites such as Friendfeed, Quora or Klout all give us some information or let us interact with each other in some way, but they're each limited. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout.

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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Behavior-Based instead of Aggregated Data. But in the social media realm, we haven’t quite gotten there yet. The Official Toothpaste of Social Media.

Metrics 127
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. I did not work on the Klout campaign.

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How to Find Micro-Influencers for Your Brand

Pixlee

Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. If you’re not already utilizing a CRM system to help aggregate all this information, consider doing so.