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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

We’re reimagining that customer care experience with our acquisition of Sparkcentral , a platform that helps the world’s most customer-focused brands deliver exceptional service via social and messaging channels including SMS, WhatsApp, live chat, Twitter, Facebook, Instagram, and others. What does this look like when it comes together?

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Not one of them has a blog (solicitors, accountants, insurance brokers etc). People will share content on mobile devices through IR/SMS/email. Again, by no means is this new.