Dave Fleet

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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Information was not published often enough (14 percent). The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. Interesting, useful data. This follow-up chart in the post, however, is next to useless. This follow-up chart in the post, however, is next to useless.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273
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Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

Companies based online (or in social media), by their nature, on aggregate are going to focus more on online interactions than other companies. informed guess. Specialization comes with scale — don’t pigeon-hole people into one narrow role when you need everyone to lend a hand broadly. The exception: online startups?

Startup 401