#DigitalPR Twitter Chat with Katie Paine
Proactive Report
MARCH 1, 2016
Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. It should be an aggregate of everything action (share/comment/click).
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