Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international.

Communities 180

Communities Sample Samples Project 180

Convince & Convert

JUNE 12, 2013

The Altimeter Group Converged Media Model. It’s also effective to host the graphic on a CDN if you’ll ask people to embed it. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s a small group of people, right? We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. .”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. They were difficult to sell against, because we always have been selling hard work.

Reddit 80

Reddit Wikipedia Aggregator Cost 80