3 Ways to Use Context From Twitter Profiles

In the space of 160 characters, Twitter users share information about location, what they love and who their influencers are.

Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns. The problem is that demographic targeting is often too broad and not the most effective way to connect with audiences on social media. A report from Spredfast offers insight into how Twitter profiles can be used to uncover deeper audience context.

Twitter’s bios may be short, but users provide clues into users’ self image:

A 160-character open field (for information like “loves dogs” or “digital marketer”) and free-form location field (resulting in text like “Paris”, “Berlin”, or “the 512”).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in