Harp Interactive

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Google Blog search. Google News. Google Trends.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Google Page Rank for branded and unbranded terms. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Referring traffic to your website. SocialToo : Creates social surveys and manage Twitter Follower.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. 24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Google Buzz. Fresh on the scene…Google Buzz is a stream reading and writing service. Google Alerts: Google Alerts are email updates of the latest relevant Google results (web, news, etc.) Google Reader. Google Reader constantly checks your favorite news sites and blogs for new content.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Consider a Lijit Wijit or other aggregator widget. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Tread gently into new territories.

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The truth in online health communities

Harp Interactive

The objective was to dominate Google in order to combat the negative buzz! 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Aggregate social media content on core website: Using aggregations tools like RSS to pull in social media content into your website is great for sourcing regularly updated material.