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You Need To Know: Social Media and Retail

Laurel Papworth

Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries. Google collects as many check-in services as it can, aggregates the reviews and then displays them. The reviews were thin on the ground. Never again.”

Retail 80
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Data is aggregated and presented in a suitable form. Monitor conversations across Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, FourSquare, Yelp and others. Tailwind Professional.

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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?).