article thumbnail

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. It’s a highly targeted, nearly free focus group.

article thumbnail

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. We kept testing and changing the P90X infomercial. Or we’d add a new, better testimonial from a customer.

Reddit 80
article thumbnail

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

The math takes time to aggregate.&# (Lesson: Stop noticing things the second that they happen.) Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Give it time in your analysis of what’s going on. This was not addressed in the chat.)

Digg 100
article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. I see social networks as about depth and interaction, rather than breadth and the aggregation of eyeballs.