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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Nuvi is a real-time social media monitoring tool that provides full social media coverage across Twitter, Facebook, YouTube, Tumblr, Flickr, Instagram, Google+, Delicious, Reddit and over 5 million RSS feeds.

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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?). Rubbish in, rubbish out?