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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Google My Business GMB is another popular platform for local businesses to gain customer feedback.

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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. This aggregate number generally ends up in reports. “Wait, 1%?!”

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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. Destinations on Google. In March of this year, Google Search added a new feature specifically designed to help people plan vacations.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers.

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How to Find Micro-Influencers for Your Brand

Pixlee

If you’re not already utilizing a CRM system to help aggregate all this information, consider doing so. For example, if you’re a plus size clothing brand, a hashtag search around #plussizefashion would likely yield better material than just #fashion alone. Bloggers in your geographic area can be a great resource for local businesses.

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The Most Popular News Sites on YouTube

Adam Sherk

I think they’re afraid of Google/YouTube doing an end run on viewers/audience somehow. I think you are right, mainstream TV news sees YouTube and other video aggregation sites as a double-edged sword so they are proceeding cautiously. It just goes to show how times (and fashion, literally!) are changing.

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