Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. Facebook Faced Congress. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on.

Social Media 97

Social Media Privacy YouTube Aggregator 97

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. Follow and Engage With Influencers. Next, check on any influencers you’ve partnered with and engage with their content. Do the same for influencers you’d like to work with so you can start to build a relationship. Go Over Your Daily Calendar.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

OCTOBER 20, 2020

Faster responses influence your story. An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc. Reacting quickly to reviews, both positive and negative, also influences your company narrative. Even more critical is responding to what they’re saying.

Review 118

Review Brands Reputation Aggregator 118

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person. Our Hypothesis.

Research 163

Research Engagement Facebook Retail 163

Harp Interactive

MARCH 31, 2010

Consumers who connect with you on social media through your website: The second type of social media interaction, more difficult to measure, is from the customers who come to your social media websites through your business website and bring exposure to your brand in their circle of influence. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Postrank 350

Sprout Social

AUGUST 8, 2022

According to InVideo themselves: 85% of all Facebook videos are watched on mute. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. For example, HypeAuditor can detect follower spikes, comment activity and engagement rates for brands vetting influencers.

YouTube 105

YouTube Tools Analytics SEO 105

Likeable

NOVEMBER 30, 2021

Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in. Look at the conversation topics they’re involved in online, and make note of other accounts or influencers they’re following. Ideation: Coming up with fresh ideas every week isn’t easy.

Social Media 83

Social Media Content How To Module 83

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Keyhole.co

FEBRUARY 23, 2024

Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Waxing UnLyrical

FEBRUARY 13, 2013

1:In short, social has become a game of the aggregate. Influence & search are determined by #s of RTs, impressions, etc. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. . — Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Keyhole.co

FEBRUARY 29, 2024

Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” Each of these objectives will influence which ROI formula you use in your calculations. This aggregate number generally ends up in reports. ” you’ll have all the answers.

ROI 113

ROI HootSuite Cost Campaign 113

The Realtime Report

AUGUST 1, 2014

The ubiquitous access to information turns many employees into instant business influencers. They may make requests based on seeing a Facebook post, or alert others about interesting content by re-sharing information via a tweet, but they don’t necessarily direct specific buying decisions. The solution?

Strategy 178

Strategy B2B Marketing Research 178

Social and Logical

DECEMBER 3, 2010

In social media, they would include our Twitter followers, Facebook fans etc. The Value of Influencers. As influencers, they are connected to lots of other people. Network building is more dimensional in nature as opposed to the linear strategy of aggregating quantity x to yield outcome y. becoming an influencer.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Stewart Brand. See you next week!

Communities 134

Communities B2B How To Forums 134

Socialmedia.biz

JUNE 30, 2016

Becoming a recognized influencer in your industry takes a lot of effort. Here are some of influencers’ greatest concerns – and tangible solutions to help solve them. Challenge #2: Automated curation tools have been known to aggregate low quality links. Post by Adi Englander.

Curation 68

Curation Content Aggregator Badge 68

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

It will learn about your social influencers to whom revenue can be attributed to. Further, in their annual social retail report , which aggregated data from over 10,000 retailers representing 304 million unique shoppers and 1.69 Facebook still drives the most revenue among the social platforms. Facebook gets 1.10

Social Media 100

Social Media Retail Apparel Aggregator 100

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Others in our surroundings influence the way that we make decisions. Different channels (Snapchat, Facebook, Tripadvisor etc.) What Is Social Proof? Humans are pack animals.

Badge 42

Badge Marketing Aggregator Influencer 42

Hootsuite

APRIL 15, 2020

They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. Same with Facebook, Pinterest, LinkedIn or any other platform—sometimes less is more. Monitor social media influencers and competitors. How to use Facebook hashtags.

Hashtag 145

Hashtag How To LinkedIn HootSuite 145

Sprout Social

FEBRUARY 20, 2020

Find influencers to partner with. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Customer service and support . Public relations.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Pixlee

NOVEMBER 21, 2017

Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. The ability to find and add influencers, as well as enable them to publish content for your brand within Pixlee’s Social CRM tool already provides tremendous value for many brands. Collect Photos from Facebook Comments.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Sprout Social

MARCH 11, 2020

Facebook is known for its robust (and sometimes overwhelming) analytics platform. Beyond native analytics on Facebook, Sprout’s platform can quickly provide answers to anyone asking “Where’s my most-liked Facebook post?” So, where do you start? What makes a post “successful,” though?

Social Media 123

Social Media How To Metrics Analytics 123

Convince & Convert

OCTOBER 19, 2010

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Sprout Social

FEBRUARY 22, 2019

Identify potential customers, partnerships and influencers. Influence marketing and product decisions. As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook. Sprout’s social media listening features help do the legwork by aggregating those specific conversations.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

MARCH 7, 2022

Aggregated engagement metrics such as reach and impressions are tracked instantly, saving you hours of manual work. Track your Instagram influencer campaigns, measure the influencer’s ROI and collect metrics such as engagement reach, impressions, and Instagram Stories analytics using Keyhole’s Instagram analytics. .

Report 52

Report Social Media Metrics How To 52

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout. How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. Facebook and Instagram are more personal and consumer focused. In looking at the high level social matrix for this landscape, the soda brands have a consistent presence on Twitter, Facebook, and Instagram. Are the Same Brands Leading on Facebook and Twitter?

How To 167

How To B2B Social Networking Apple 167

Convince & Convert

MAY 17, 2013

How does social influence work ? ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. .” -@j1berger ( tweet this ).

Social Media 161

Social Media Study Statistics Aggregator 161

ProBlogger

JULY 1, 2011

Not a day goes by when we don’t see Twitter and Facebook as being talked about as essential social networks for bloggers to be investing time into – but over the last few months I’ve been investing a little extra time into another social network – one that I wonder if some have forgotten about a little – LinkedIn.

LinkedIn 46

LinkedIn Communities Influencer Aggregator 46

Convince & Convert

NOVEMBER 23, 2010

Behavior-Based instead of Aggregated Data. Even though most website owners aren’t using “hits&# as a success metric any longer, we’re still falling into the trap of counting aggregations. Twitter followers and Facebook fans and the most egregious example. Sales from Facebook fans.

Metrics 127

Metrics Postrank Klout Marketing 127

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Social media is important.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

NOVEMBER 26, 2018

Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers.

Social Media 105

Social Media Marketing URL Hashtag 105

Sprout Social

JUNE 7, 2023

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 112

Brands Sentiment How To Analysis 112

Hootsuite

FEBRUARY 16, 2021

Hootsuite’s dashboard gives you a fast, simple way to access new audiences on Facebook, Instagram and LinkedIn. Hootsuite Inbox is one of the easiest wins on this list: it aggregates all your DMs, comments and threads in one tab so that you don’t drop conversations, neglect customers, or miss sales opportunities. By how much?

HootSuite 140

HootSuite Features URL Template 140

Razor Social

AUGUST 10, 2017

This summary could include tweets, Facebook updates, pictures, videos and much more. You can set up your streams based on relevant keywords and use filters to get the latest content from specific sources, including websites, twitter influencers, or RSS feeds. Feedly is an excellent tool for aggregating RSS feeds. Takeaways.

Curation 111

Curation Curata Storify Tools 111