The Problem with Unranked Event Custom Facebook Ads Reporting
Jon Loomer
MARCH 27, 2022
It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). You aren’t alone. An Example.
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