Harp Interactive

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture.

Analytics 350
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Experiment with Flickr and/or YouTube groups to build media for specific events. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Consider a Lijit Wijit or other aggregator widget. Don’t NOT go. Just go gently.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Taweet (beta) is a social calendar and event promotion application for Twitter. Alltop is a blog aggregator which can be searched by subject matter. Provides a snapshot of your Twitter account including your latest tweets, who you talk to, your links, mentioned by, interests, stats and more. Technorati.

Resources 243