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What Is an API & Why Does It Matter for Social Media?

Sprout Social

How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. If you use a third-party social media management platform like Sprout Social , then you’ve experienced the use and limitations of APIs. originally appeared on Sprout Social.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 101
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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

That’s when the web marketing specialist walked into Twitter’s offices with an idea. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. Hashtags are effective on other social media platforms too. They’re not just for Twitter anymore, either. Get Started. ?.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

In fact, social bookmarking websites almost function like enclosed, highly curated search engines. You’re likely already using social bookmarking sites like Pinterest as powerful search engines. Benefits of social bookmarking. Here are just some of the benefits of social bookmarking: Identify trending topics.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment.

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. However, there are no integrated features for social media management.