The Realtime Report

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How to Measure Your Marketing Effectiveness

The Realtime Report

Marketing Effectiveness. Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are? Search Engine Traffic. Bounce Rate.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. The challenge for marketers: how to track real business prospects through all the various online and offline touch points. Maybe you remember when media research was just about capturing TV viewership and print readership?

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