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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. This aggregate number generally ends up in reports. Includes experts tips for proving ROI.

ROI 113
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

He actually said to me, “No one searches at Google for a recruiting firm.” I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. Register for a webinar , a seminar, or a newsletter.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Google and Yahoo!-Bing Bing Network continue to see growth; Google leads in mobile.

CPC 122
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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

Download the audio file: [link]. To celebrate, we brought back our former co-host Eric Boggs together with half a dozen of our esteemed past guests into a Google Hangout and then asked you to join. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.”

Questions 136
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Content aggregation ?). Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&# Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women.

B2B 150
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10 YouTube tools to help you grow your audience faster

Sprout Social

Beyond captions features, VEED offers in-app video editing with no downloads required. The platform aggregates account data to identify top-performing content and opportunities to optimize. It’s no secret that videos are dominating Google searches right now. Native video captioning often leaves a lot to be desired.

YouTube 104
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45 of the Best Social Media Analytics Tools

agora pulse

You can download this free SMART goals guide to help you with that planning. Google Analytics. Google Analytics. Google Analytics dashboard. Google Analytics is a service that collects website traffic data. Google My Business. What Are the Most Important Social Media Metrics? BrandMentions. Brandwatch.

Analytics 179