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The case for better social media technology in 2024

Sprout Social

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. In The 2023 State of Social Media Report, 59% of business leaders anticipate care will be more heavily informed by social in the next few years.

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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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Cross-network insights to drive your paid strategy

Sprout Social

Now in Sprout you can understand spend, conversions, impressions, cost-per metrics and more in one report without any additional work–and then easily aggregate and sort every campaign from each network by KPI. With this information in hand, your team can determine how to shift spend and have a true impact on ROI.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. Ask to see Hootsuite in action with a custom live demo. . Request a Demo.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. For community managers, pulled in a thousand directions, this can be valuable information to help them prioritize their focus. I came away impressed. Placing a Value on your Visitors. Community management.

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Why is Unmetric “like wallpaper”?

Unmetric

And how do we bring data to justify and inform, and provide attribution for that. Lux : It’s a lot easier for people to sink their teeth into this when you have examples, so I’d love to hear some examples of how you’ve used data to inform a decision or inform a strategy, or inform a certain direction.

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An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

The problem is that public is gaining new depth of meaning as information moves online, and we haven''t sorted the implications. Nothing changes, but everything''s changed The new public information is persistent, searchable, and rich with analytic potential. Demos : #Intelligence , Policing in an Information Age.