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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

B2B 150
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178
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6 steps to create an org-wide social listening strategy

Sprout Social

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

From Janrain , a free guide on how to improve conversion rates and data quality. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. The problem, of course, with this type of data is that it is limited and highly circumstantial. Listen Now . via Syncapse.

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How to Use Data to Enrich Your Content

ProBlogger

Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. The average teen sends 60 texts per day, up from 50 in 2009 ( Pew Research Center ). Speed up your research. They add scale.

Data 41
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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

Report 52