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The case for better social media technology in 2024

Sprout Social

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? The more data you can gather, too. Empower the rest of your organization with timely data The benefits of a strong reputation trickle down to the rest of your team (hint: not just marketing).

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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. The Research Methods Behind the Madness. Our Hypothesis.

Research 163
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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

The hardest part of any job I’ve had is caring about data and analytics. I love it when students of alumni react joyfully to a post that reminds them of good times they had at HMC or when we’re able to share our students’ and faculty members’ impressive research with a broader audience. Excel sheets make me sad. Time management!

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45 of the Best Social Media Analytics Tools

agora pulse

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179
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6 steps to create an org-wide social listening strategy

Sprout Social

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118