Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. You might be surprised to see what your aggregated message looks like. Notice that when you look at a larger data set the influencers will be different. Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Dave Fleet

JUNE 15, 2010

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. I am Jay Baer joined as always by my esteem-able co-host, the CEO of data driven social media management company Argyle Social , Mr. Eric Boggs.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

Social CRM 127

Social CRM Hubspot HootSuite API 127

Convince & Convert

AUGUST 19, 2012

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. They of course have always possessed this data, but are now showing it as part of the tool. times the concentration. Thanks all.

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Joined as always by my pal, the CEO of Argyle Social, data driven social media management software impresario, Eric Boggs. Listen Now. Eric: Yeah.

Airlines 115

Airlines Sentiment Hotels ROI 115