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A Privacy-First Digital Marketing Landscape

Dave Fleet

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Privacy is mainstream. Data with empathy.

Privacy 195
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Social You Should Know—April Social Media Updates

Ignite Social Media

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. YouTube Under Fire for Children’s Privacy. Facebook isn’t the only channel under scrutiny for collecting user’s data. Pew Research looked at over 2K of the most popular websites and over 1.2M

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site. Privacy Concerns? The only question that worried me during the demo I received revolved around online privacy. Community management.

Sysomos 273
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7 Brands With a Killer Social Media Campaign

Later

Spotify’s Data Storytelling. And using a unique hashtag is key for aggregating the posts and measuring results. TIP: Research your challenge hashtag in advance! 5: Spotify’s Data Storytelling . What makes this campaign great is how the data is packaged perfectly for Instagram Stories with colorful graphics and slides.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. Not an unreasonable concern. The solution?

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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Social media reports come with a collection of data and statistics you can use to track, measure, and refine your efforts. .

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Whose Ethics Apply in Social Media?

Net-Savvy Executive

Today's Wall Street Journal had Twitter abuzz about social media monitoring and privacy in closed communities ( 'Scrapers' Dig Deep for Data on Web ). They get into things like informed consent, but does that really apply to data mining of publicly available data? What ethical standards apply to desk research?