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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111
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5 ways to create better buyer personas with social media data

Sprout Social

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media. ClassPass has an opportunity here to mine their social data to see if this is an issue that other users often experience. Glad you asked.

Data 140
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How to measure brand awareness

Sprout Social

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You’re not guessing or interpreting data—you’re getting clear answers. @Noodle and Tilde ??

Brands 110
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

Facebook 115
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Go for a data-heavy summary. Aim for the highest ratio of explanatory info to data. Once you’ve selected the social platform and time frame, export a Global Data summary in PDF or CSV format. Dig Into Detailed Data.

Report 147
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. The challenge to engage effectively on Twitter goes beyond wit.

Hashtag 52
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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

By monitoring sentiments, you can gauge customer satisfaction, address concerns promptly, and make data-driven improvements to products or services. Keyhole This tool aggregates user-generated content from various platforms to provide a comprehensive overview. Social listening Focus : Primarily on real-time data analysis.