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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B 150
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. However, YoY click volume declined 6 percent.

CPC 122
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The 4 Marketing Metrics Mandates

Convince & Convert

For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Because so much data was at our fingertips, we tried to measure everything – because we could in fact do so. Behavior-Based instead of Aggregated Data.

Metrics 127
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Sort the data by Search Volume. cognitiveSEO. Link Prospector.

SEO 167
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These data can be downloaded as a CSV and further processed or integrated with other data. In today’s post, Facebook. Mobile Device User.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These data can be downloaded as a CSV and further processed or integrated with other data. In today’s post, Facebook. Mobile Device User.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While infographics are often put in the “fun and easy” bucket (they are fun to do well, and easy to do poorly), most of this advice applies to whitepapers, detailed visualizations of internal data, and other pieces of content. Paid Media: Buying Attention at Bargain Basement Prices. deliver poor ROIs for content advertising.