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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

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31 free social media templates that will elevate your workflows

Sprout Social

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Download the template 11.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site.

Sysomos 273
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AI Marketing Tools To Help You Win in 2024

Hootsuite

OwlyWriter is built on ChatGPT’s pioneering language model, but it also includes all of our winning content formulas that took over 14 years of research to develop. Book a Demo 2. It also offers unique extensions, including a web research AI search tool, a citation generator, and a “co-writing” sentence completer.

Tools 99
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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition.

ROI 105
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How to put together a top-tier SaaS marketing strategy

Sprout Social

In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. The SaaS (software-as-a-service) space is anything but static.

Strategy 100
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Big Content Monetisation Ideas for the Little Guy

ProBlogger

Before you begin, consider existing competition in the space — if leaders in your field release quality research or insight free, you’ll have to do something different, and do it well, if your audience is going to pay for your offering. Simply republishing a selection of your current blog content as an ebook won’t cut it.