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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

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Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

Social Media Today

Ads Data Hub matches aggregated ad response data with your first-party ad info.

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Aggregate Social Network Data Using the New Group Report

Sprout Social

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Turn Social Data Into Actionable Insights. This post Aggregate Social Network Data Using the New Group Report originally appeared on Sprout Social.

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Now it’s official. and later devices.

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Holiday Meta Ad CPM Results

Jon Loomer

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. Another report charts aggregate CPM from 2022 compared to 2023 beginning on August 30.

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Tip: Facebook Ads Reporting Window

Jon Loomer

Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. But, an important and often forgotten point is that this data will be delayed. After clicking your ad, for example, that user may perform four web events.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. It’s not.